Bespoke CRM systems for UK SMEs

Your trade business runs on relationships. Your CRM should too.

Generic CRMs are built for generic businesses. LeadIn builds bespoke lead management, quoting, and workflow systems specifically for UK construction and trade companies. From first enquiry to job completion.

100%

Bespoke build

UK

Construction focus

Weeks

Not months

Yours

You own the system

BUILT WITHNext.js 16App routerTailwind 4Utility-first CSSSupabasePostgres + RLSClerkAuth & usersFramer MotionSmooth animationsLucide1,500+ icons

You have tried the off-the-shelf CRMs.

They are built for SaaS companies, agencies, and call centres. Not for a business that quotes jobs, manages subbies, and tracks projects on site. You end up back in spreadsheets because the tool does not fit how you actually work.

Leads slip through the cracks

Enquiries sit in email inboxes or get scribbled on paper. No one knows the status.

Quoting takes too long

Copying data between spreadsheets, emails, and accounting tools. Errors creep in.

No visibility on pipeline

The boss has to ask around to find out what is in play. There is no single view.

Core modules

Everything your team needs. Nothing it does not.

Every LeadIn system is built around your workflow, but these are the building blocks we start from. Each one is configured to match how your team actually operates.

Lead capture

Web forms, Meta ads, Google, referrals, manual entry. Every enquiry hits the same pipeline regardless of source.

Pipeline management

Define your own stages. Move leads through qualification, site visit, quote sent, won or lost. See everything at a glance.

Quoting

Build quotes against contacts directly in the CRM. Track versions, status, and follow-up without switching tools.

Deal tracking

Kanban boards for every deal stage. Timers, stale alerts, and close forecasts keep nothing slipping.

Reporting

Pipeline value, conversion rates, per-person KPIs, quote turnaround. Numbers that drive decisions.

Integrations

Connect to accounting, email, calendars, and lead sources. Adapters, not another disconnected dashboard.

How it works

Four steps. Zero boilerplate.

No twelve-month implementation. No consultants writing reports. We build working software and ship it fast.

01

01

Discovery

We sit down and map your current workflow. What works, what does not, where things get lost.

02

02

Scope

We define exactly what the system needs to do. No feature bloat, no guesswork. A clear spec you sign off.

03

03

Build

We build it. You see progress weekly. You test as we go, not at the end when it is too late to change.

04

04

Launch

We migrate your data, train your team, and stay on support. The system is live and you own it.

Why LeadIn

Built for trade. Not adapted from SaaS.

Sector expertise

We only work with construction and trade businesses. We understand BOQs, variations, subbies, and site workflows.

You own it

Your data, your system, your domain. No per-seat SaaS pricing that scales against you as you grow.

Fast delivery

A working system in weeks, not months. You test as we build. No big-bang launch surprises.

Built to fit

We map your workflow first and build to match it. Not the other way around.

Grows with you

Start with leads and quotes. Add job tracking, purchasing, or reporting when you need it.

Real visibility

Pipeline, conversion, quote value, team activity. The numbers that help you make decisions.

Sectors

Built for these businesses.

If you manage a sales pipeline, quote for work, and coordinate teams or suppliers, we can build you a system that actually matches how your business runs.

  • General contractors and main contractors
  • Trade merchants and building suppliers
  • Fit-out, refurbishment, and interior firms
  • M&E, plumbing, and electrical subcontractors
  • Roofing, scaffolding, and specialist trades
  • Landscaping and groundwork companies
Live client

Discount Trade 247

Our first production workspace. A complete lead capture, contact management, and quoting system built from scratch for their trade supply operation. Web leads, manual entry, internal quotes, pipeline tracking, all in one place.

Ready to stop losing leads to spreadsheets?

Get in touch. We will have a conversation about how your business works, and tell you honestly whether a bespoke system makes sense for you.